VENDOR OF THE MONTH – DECEMBER 2019
Today we were lucky enough to sit down with the lovely Erika, and have a great chat about her business “Made by Erika“. Her business is a clothing brand that was born from taking the two worlds of comfort and formal wear and smooshing them together! A perfect mix!
Since ‘Made by Erika” launched in 2014, they have designed comfort formal wear with an emphasis on the popular Multi-way concept for versatility. Wonderfully, they have grown the brand into the largest Convertible Collection on the Australian Market! This is due to their strong belief in the body positive inclusivity movement for all women regardless of shape! Their range covers from a very petite size 4 up to a curvaceous size 28, across 6 sizes to achieve a perfect fit for all.
So Erika, please can you tell me a little about your business?
Made by Erika is a locally made Formal and Semi Formal Wear line that is predominately known for our Multi-way Dresses. I created the brand after closing my Bridal Wear line after 10 yrs to reduce my workload with the birth of my 3rd child. What started as humble beginnings has turned into one of the largest Multi-way Collections available in Australia.
The wedding and special event industry is so super competitive these days, and we all know that we need that certain something to create something original, that makes us unique – what makes you stand out?
Our gowns are made from high quality fabrics which we don’t skimp on. The biggest difference between our range and the other brands of similar or slightly lesser price point is in the quality and quantity of fabric used. We have a broad size range from XS-XXL which fit sizes ranging from 4-26+. We have fuller skirts and longer straps which means our dresses are truly flattering on all sizes. Our garments are comparable in quality to similar brands charging upwards of $250-$300 a gown whereas we’re half the price as our starting point. We keep our prices low by seller direct to the public, so essentially our customers are receiving wholesale pricing for an Australian Made product, something our offshore made competitors cannot compete with. We also have a large and unique variety of designs and fabrics. We have a new feature on our website where you can customise your design with different skills, bodices and fabric so our customers can create their own magic……
I bet you have heard & seen it all though. Events + Women + Fashion can be an amazing combination… Is there a particular moment or memory that stands out for you?
I think the most recent was our Formal Dress Giveaway. We didn’t announce or make public the winners as we wanted to keep that information private for the winners dignity. It wasn’t about the publicity or kudos for us, it was simply about helping the two young girls look amazing for their end of year formals which they otherwise wouldn’t have been able to afford to attend. The other memorable moment was putting on our first ever showcase last year! The models did an amazing job on the run way and all our helpers behind the scenes. It was a great night.
I know the wedding business can be so competitive – is there an achievement or contribution that you are most proud of?
There has been many moments I’ve been proud of in my professional career. I think winning the Quest Business Achiever Award a few years back was a big one. I think just sustaining a brand for nearly 6 years and being able to constantly adapt and evolve to suit the market is an overall achievement in itself though.
Your dresses are absolutely beautiful! I have to ask… What inspires you?
People. We live in a world that can be very surface level; but then once in a while you’ll come across very special individuals who restore your faith in humanity and those are the ones who inspire me.
Thanks for the chat Erika! Its been a pleasure to get to know you a little better.
Hope I didn’t ramble too much 🙂 Thank you so much for the opportunity to share this with you!
You can get in touch with “Made by
Erika” a number of ways:
VISIT THE STORE: Made by Erika, 8/1 Corporation Dr, Ashmore QLD 4214